top of page


Werner Baumgartner

Managing Partner

  • Austrian national who lives in Dubai since 1997

  • Managing Director of Swarovski Middle East 1997-2011 (responsible for Swarovski Elements, Swarovski Lighting and Swarovski Project Business)

  • Current Chairman of the Austrian Business Council in the UAE

  • Recipient of Gold Medal for services to the Republic of Austria

  • Founded White Oryx in 2012 with a vision to assist smaller and medium sized brands to grow & optimize their business in and into Middle East and Indian Subcontinent who have a special focus on products that embellish women and luxuriate rooms.


bottom of page