Having a good, exciting and well-known brand in your home market does not necessarily ensure your success in emerging markets if your brand is not well known internationally. Many brands entering the Middle East and India ought therefore to pay special attention to making their brands known and desirable and to position them in the right local context.
Brand building starts with getting the staff on the sales floor excited about your product and brand name. And it all ends with the moment that a consumer/customer actively asks for your product when making a purchasing decision.
In collaboration with our team of experts we will develop, execute and manage your expansion strategy. With an extensive background in the Middle East and Indian luxury industry, we develop and implement marketing strategies tailor-made for this region, including grass roots efforts, employee training and in-store events.
All efforts are focused on driving the sell-through of your products at the retail level and building awareness for your brand.