What We Do
At White Oryx, we quietly guide international companies through market entry and activation in the Middle East and beyond. We are not a consulting firm — we are a trusted execution and advisory partner operating under categories such as:
We serve as your eyes, ears, and hands on the ground — enabling, facilitating, and activating your business presence in the region with precision and discretion.
Brand Positioning & Outreach Strategy
We help you position your brand in culturally resonant ways, identify the right communication and sales channels, and build visibility among target audiences and stakeholders.
Import & Distribution Enablement
White Oryx provides a fully licensed general trading vehicle to help test your products in the market. We act as importer/distributor for a defined pilot phase or help identify long-term distribution partners.
Interim Representation & Relationship Building
We represent your brand locally — acting as your trusted liaison with clients, partners, government stakeholders, and event platforms. Ideal when you’re not ready for full-time presence but want to be active in the region.
Market Access & Expansion Coordination
We help international companies establish a presence in the Middle East through structured, locally adapted project execution — from feasibility to launch. We act as your interim project managers on the ground.
Public Sector Project Support & Tender Preparation
We guide you through government tenders and public infrastructure project pipelines — including pre-qualification, documentation, local partnerships, and procedural alignment with financing institutions
“White Oryx was born out of a clear need: international companies needed more than advice — they needed a local partner who understands the landscape, is culturally aware, and gets things done.”
Werner Baumgartner
Founder
Industries We Serve
We support businesses across multiple industries where the balance between global expertise and local execution is critical:
Healthtech & Wellness Product Manufacturers
We help manufacturers of wellness devices and medtech navigate regional classification frameworks, find compliant importers, and build pathways to market through pilot projects and distributor relationships.
Fashion & Lifestyle Labels
From luxury fashion houses to niche consumer product brands, we enable culturally adapted entry into GCC markets. Our work spans distributor matchmaking, launch campaigns, and operational planning for sustained regional activity.
Healthcare & Senior Living Operators
We advise leading care providers on how to enter the UAE and wider region — supporting feasibility studies, concept localization, licensing, and tender participation for long-term care, rehabilitation and senior living operations.
Railways Equipment Suppliers
We help international providers of railway signaling technologies enter the complex Indian railways market in collaboration with a local partner company. Our role is to bridge cultural gaps, facilitate partnerships, and support pre-qualification, licensing, and tender submissions.
High-end Interiors and Lighting Brands
We support legacy and contemporary interior design brands in reactivating or establishing presence in the Gulf — from reconnecting with past clients to identifying agents and launching curated showrooms or pilot collections.
Advanced Air Mobility & New Technologies
We support eVTOL manufacturers and ecosystem enablers with regulatory alignment, stakeholder engagement, and strategic visibility at major regional events and government-backed platforms
Selected Success Cases
We don't disclose client names, but here are a few representative examples of how we operate:
Electric Air Mobility
We supported an eVTOL air taxi manufacturer in preparing their regional debut, including presence at COP28, alignment with regulatory frameworks, and strategic introductions to government stakeholders.
Healthcare Operator Market Entry
We managed the full regional setup for a leading European operator of long-term care and rehabilitation facilities — from concept localization and feasibility studies to regulatory engagement, licensing, and participation in government tenders.
High-End Spirits Distributor Matchmaking
We secured a national UAE distributor for a premium niche beverage brand by identifying top-tier partners, organizing sampling sessions, and supporting onboarding and pricing strategies.
Insurance Platform Launch Feasibility
A European fintech platform — specializing in comparing insurance products — commissioned us to assess and prepare the groundwork for a UAE market rollout via franchise model.
Medical Device Classification
We regularly support manufacturers of wellness and medical devices in determining regulatory classification, finding eligible importers, and setting up compliant distributor and operator pathways in the UAE.
Railway Tech Partnerships in India
We supported several European railway infrastructure companies in entering India’s metro and railway segments. Our role included cultural translation, partnership development with local firms, and advisory during technical pre-qualification and tenders.
Reviving a Legacy Lighting Brand
We reactivated the Middle East presence of a legacy premium lighting brand by reconnecting with lost clients, re-establishing agency presence, and generating sales within 12 months
Senior Living Concept in the UAE
We created a comprehensive feasibility and zoning concept for a senior living facility in Ras Al Khaimah — commissioned by a private investor and supported by our in-house healthcare knowledge.